Transcreation image: Chevrolet emerging from the water in a beach (Credit: Engvall @Pixabay)
While not my primary focus, I also have some experience in the department of transcreation. This is the process used when getting the message through requires to actually rewrite the source text entirely to adapt it to the target market. This is often the case with text that has high visibility and is often short, such as slogans, social network content or advertising. Here are some of my experiences in this area, when not covered by an NDA:
  • Nespresso: Caffè Milano (Corporate marketing)
  • Nespresso: On-site advertising for several campaigns
  • Autodesk: Maintenance Subscription campaign